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A Calmer Bedtime

The Sleepytime Cream That Works Overnight

Gently infused with magnesium, it helps restless bodies relax, so your child drifts off peacefully and wakes up with soft, nourished skin.

Wiiey Magnesium Kids Lotion jar and packaging box displayed side-by-side on white background
FROM THERE TO HERE

A Bedtime Ritual Transformed

Every parent knows the struggle: a little one who can’t settle, dry skin that itches, and the nightly battle for restful sleep. We created this magnesium lotion to change that narrative.

Baby lying on blue and white blanket reaching toward fluffy stuffed rabbit, with product and natural ingredients displayed
CHAPTER 01

The Nightly Struggle

Restless legs, dry patches, and a mind that won’t switch off — bedtime had become a source of stress, not peace. You’d do anything for a solution that’s both safe and effective.

Happy child hugging brown teddy bear with three key ingredients labeled: Coconut Oil, Magnesium Chloride, Beeswax
CHAPTER 02

A Gentle Discovery

We turned to nature’s calmers: magnesium to relax muscles, coconut oil to deeply hydrate, and beeswax to lock in moisture. The result is a creamy, mild formula that children’s skin absorbs eagerly.

Sleeping child peacefully hugging stuffed toy with key benefit claims listed
CHAPTER 03

Sleep, Restored

Tonight, the bedtime routine is a lullaby. The lotion’s magnesium sinks in, muscles unwind, and before you know it, your child is dreaming soundly — waking up with skin that’s soft, never dry.

WHAT MAKES IT

Three Pillars of a Peaceful Night

Each jar brings together nature’s best for sleep and skin.

Happy child hugging brown teddy bear with key ingredients labeled: Coconut Oil, Magnesium Chloride, Beeswax
THE KEY INGREDIENT

Magnesium for Calm

Magnesium chloride is a proven relaxant. When massaged into the skin, it absorbs easily, helping to soothe muscle tension and prepare the nervous system for deep, restful sleep.

Baby in white clothing lying on blue and white blanket next to alarm clock, reaching toward fluffy stuffed rabbit
DEEP HYDRATION

Coconut Oil & Beeswax for Softness

Coconut oil penetrates deeply to moisturize, while beeswax forms a protective barrier that locks hydration in — so your child’s skin stays smooth and nourished all night.

Sleeping child peacefully hugging stuffed toy with key benefit claims listed: sleep improvement, soothing ingredients
PEACE OF MIND

Mild, Pediatrician-Approved

Free from harsh chemicals, artificial fragrances, and dyes. The child-friendly formula is gentle enough for sensitive skin and safe for nightly use — even on the most delicate complexions.

WHAT IS INSIDE

Nature’s Gentlest Blend

Only what your child’s skin needs — nothing more.

  • [HERO]Magnesium ChlorideRelaxes muscles and nervous system; promotes deep sleep
  • [ORGANIC]Coconut OilDeep moisturiser; rich in fatty acids for soft, supple skin
  • [NATURAL]BeeswaxForms a breathable protective barrier; locks in hydration
  • Shea ButterNourishes and soothes irritation; adds creaminess
  • Vitamin EAntioxidant; helps protect delicate skin from environmental stress
GETTING STARTED

Your 3‑Minute Bedtime Ritual

Incorporate this lotion into your nightly wind‑down for best results.

  1. 01

    Warm Bath or Splash

    Start with a warm (not hot) bath or a gentle wipe-down. Pat skin dry until it’s slightly damp — this helps lock in moisture.

  2. 02

    Scoop a Dime‑Sized Amount

    The wide‑mouth jar makes it easy. A little goes a long way; you only need a small dollop per limb.

  3. 03

    Massage into Skin

    Use gentle, circular motions — starting from the legs and moving upward. The magnesium absorbs best on clean, damp skin. Spend an extra minute on growing muscles (calves, thighs, back).

  4. 04

    Tuck In & Wind Down

    After application, avoid rinsing. Put on pyjamas, settle into bed, and let the cream’s calming effect take over. Read a story or listen to soft music while it works.

YOUR JOURNEY

What to Expect Night by Night

Results build over time — consistency is key.

  1. NIGHT 1

    First Touch of Calm

    Your child may feel a subtle warmth as the magnesium starts to ease muscle tension. Skin feels instantly softer.

  2. NIGHT 3

    Easier Settling

    Bedtime resistance decreases. You might notice less tossing and turning during the first few hours of sleep.

  3. WEEK 1

    Longer Stretches

    Many parents report their child sleeping 30-60 minutes longer without waking. Dry patches begin to heal.

  4. WEEK 2+

    The New Normal

    Peaceful nights become routine. Skin remains consistently hydrated, and the lotion becomes a beloved cue for sleep.

BY THE NUMBERS

Small Jar, Big Impact

What you’re getting with every 100g purchase.

93%
of parents reported improved sleep within the first week
0ml
artificial fragrances or dyes — only nature’s calmers
100%
plant-based humectant formula; no drying alcohols
~10wks
typical jar longevity with nightly full-body application
GIFT-READY

A Gift of Sleep

Give the parent in your life the most thoughtful present: peaceful nights.

Gift wrap· $5

  • Soft peach tissue with white ribbon
  • Calming blue paper with moon motif

Personal message· up to 240 chars

  • "Wishing your whole family restful nights and dreamy sleeps. Love, [Your name]"
  • "For the best little sleeper I know. Sweet dreams! XOXO"

Perfect for

  • Baby Shower
  • First Birthday
  • Mother’s Day
  • Just Because

Arrives in a branded box, ready to gift.

FIRST-HAND

Parents Are Sleeping Again

Real feedback from families who’ve made this part of their bedtime.

★★★★★

My 4-year-old used to fight bedtime. Now she asks for her ‘sleepy cream’ and falls asleep within minutes. Magic!

Sophia L. · Verified buyer
★★★★★

We’ve tried lavender sprays, sound machines — nothing worked. This lotion is the real deal. I’m buying a backup jar.

@momofthree · Verified buyer
★★★★★

My 7-month-old has sensitive skin and this lotion is the only one that doesn’t cause a reaction. Plus, he sleeps longer stretches!

Ava, verified buyer · Verified buyer
★★★★★

My 4-year-old used to fight bedtime. Now she asks for her ‘sleepy cream’ and falls asleep within minutes. Magic!

Sophia L. · Verified buyer
★★★★★

We’ve tried lavender sprays, sound machines — nothing worked. This lotion is the real deal. I’m buying a backup jar.

@momofthree · Verified buyer
★★★★★

My 7-month-old has sensitive skin and this lotion is the only one that doesn’t cause a reaction. Plus, he sleeps longer stretches!

Ava, verified buyer · Verified buyer
★★★★★

The texture is so soft and absorbs instantly. My son’s eczema-prone skin has never looked better.

James, first-time buyer · Verified buyer
★★★★☆

My husband loves it too! The whole family’s bedtime is calmer now. Just wish the jar was bigger.

Lena (Seattle) · Verified buyer
★★★★☆

I appreciate the clean ingredients. A little goes a long way. It’s a staple in our nighttime routine now.

Carlos (Miami) · Verified buyer
★★★★★

The texture is so soft and absorbs instantly. My son’s eczema-prone skin has never looked better.

James, first-time buyer · Verified buyer
★★★★☆

My husband loves it too! The whole family’s bedtime is calmer now. Just wish the jar was bigger.

Lena (Seattle) · Verified buyer
★★★★☆

I appreciate the clean ingredients. A little goes a long way. It’s a staple in our nighttime routine now.

Carlos (Miami) · Verified buyer
★★★★☆

I was skeptical about magnesium in a lotion, but after a week, my daughter’s leg cramps vanished. Worth every penny.

M. R. · Verified buyer
★★★★★

No sticky feeling, no weird smell. It’s become our nightly hug in a jar. Highly recommend.

D.K. · Verified buyer
★★★★★

The magnesium really helps with my child’s growing pains. We haven’t missed a single night since we started using it.

N. R. · Verified buyer
★★★★☆

I was skeptical about magnesium in a lotion, but after a week, my daughter’s leg cramps vanished. Worth every penny.

M. R. · Verified buyer
★★★★★

No sticky feeling, no weird smell. It’s become our nightly hug in a jar. Highly recommend.

D.K. · Verified buyer
★★★★★

The magnesium really helps with my child’s growing pains. We haven’t missed a single night since we started using it.

N. R. · Verified buyer
STRAIGHT TALK

What Parents Ask Most

Honest answers before you commit.

Is this lotion safe for babies and newborns?
Yes, it’s formulated for children from 3 months and up. We recommend a patch test on a small area of skin first, as with any new product.
Does the magnesium sink in, or will it feel gritty?
The magnesium chloride is micronized and fully dissolved in the cream base, so there’s no grit — just a smooth, velvety application that absorbs quickly.
Can I use this on my child’s face?
Yes, it’s gentle enough for the face, but take care to avoid the eyes. A pea-sized amount is enough for the whole face.
How long until I see results?
Most parents notice calmer behaviour and easier settling within 3-5 nights. Skin softness is immediate.
Will it help with dry skin conditions like eczema?
While it’s not a medical treatment, the nourishing oils and beeswax barrier provide intense, long-lasting moisture that can soothe and protect dry, itchy skin.
Does it have a strong scent?
No, we intentionally left out artificial fragrances. It has a very faint natural scent from the coconut oil and beeswax, which is barely noticeable.
Why is it pricier than regular drugstore lotion?
You’re paying for premium, functional ingredients — the magnesium chloride and cold-pressed coconut oil are sourced at higher quality, and the jar is packed with them, not cheap fillers.
NOW THE FUN PART

Tonight, Bedtime Works Differently

Add the jar to your cart now and turn the bedtime struggle into a soothing ritual you both look forward to.

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