Rice Water Foaming Cleanser for Bright, Hydrated Skin

No, it’s formulated differently. Most foaming cleansers rely on strong surfactants that strip natural oils, leaving that tight, squeaky feeling. This one uses mild, pH-balanced cleansing agents paired with hydrating rice water and rice extract, so it lifts dirt thoroughly while maintaining your skin’s moisture barrier. Many users with sensitive or combination skin report zero tightness, even after twice-daily use.

Rice water has been used in K-beauty for centuries and modern research backs its brightening and antioxidant properties. It’s rich in ferulic acid and vitamins that help even out skin tone over time. The rice extract in this formula is a concentrated source of these compounds, and consistent use can lead to a visibly clearer, more luminous complexion — not a temporary brightness from exfoliation, but a lasting improvement.

Each tube contains 100g (3.53oz), which lasts about 2-3 months with twice-daily use. The two-tube set ensures you have a consistent supply without reordering frequently, and it’s a simpler daily solution than repurchasing a single tube that might run out mid-week. For most skincare routines, this works out to less than 50 cents per wash — a solid value for a premium gentle cleanser.

You can absolutely use it morning and night. It’s designed for twice-daily use: in the morning to refresh skin before makeup, and in the evening to remove the day’s buildup after a double cleanse. The mild formula means it won’t irritate even with frequent use, and consistency is what leads to the brightening results you’ll notice after a few weeks.

It removes light makeup and sunscreen effectively on its own, but for heavy makeup or waterproof SPF, we recommend a first step with a cleansing oil or micellar water. Use the rice water foam as the second cleanse to thoroughly lift residual impurities and leave skin soft and hydrated. This double-cleanse approach is standard in K-beauty and helps the brightening actives work better.

Yes, the formula is pH-balanced to match healthy skin (typically around 5.5), so it won’t disrupt your acid mantle or lead to irritation over time. It’s also Clean Beauty certified, meaning it’s free from harsh sulfates, parabens, and alcohols. Many derms and estheticians recommend pH-balanced cleansers for sensitive and combination skin precisely because they clean without compromising the barrier.