Rice Serum for Firming, Brightening & Moisture Repair

Four ingredients, one visible result

Rice extract to firm and brighten

Rice extract is the headline active. It's rich in amino acids and ferulic acid that support skin's natural elasticity and luminosity. It's the reason your skin stops looking slack and starts looking sculpted.

Niacinamide for even tone

Niacinamide works on dullness and uneven patches. It helps fade the grayish cast that makes skin look tired, so your complexion appears more uniform—even before you apply foundation.

Peptides to support elasticity

Peptides are the quiet builders. They help skin feel firmer along the jaw and around the eyes, targeting the laxity that makes you look older than you feel. It's a gentle alternative to retinol.

Hyaluronic acid for deep hydration

Hyaluronic acid pulls moisture into the skin and holds it there. This repairs the dry, crepey texture that makes fine lines look worse, giving your skin that plump, bouncy feel.

What's in your bottle

• 100mlserum volume per bottle
• 4key active ingredients
• Weightlessgel-serum absorbs in seconds

The K-beauty secret your mirror has been missing

1. 1
   The mirror tells the truth

   You catch your reflection and see skin that looks tired even after eight hours of sleep. The jawline isn't as sharp, the lines around your eyes and mouth sit deeper, and your complexion has gone flat—no amount of highlighter brings it back.

2. 2
   The rice secret, finally bottled

   For centuries, Korean women have rinsed their faces in rice water to keep skin firm and luminous. This serum takes that tradition and concentrates it into a modern formula with rice ferment, peptides, and niacinamide—so you get the benefit without the kitchen sink.

3. 3
   Two pumps, once a day

   After cleansing, press two pumps into damp skin before your moisturizer. That's it. The lightweight gel absorbs fast, doesn't pill under makeup, and leaves a subtle glow that builds over weeks.

4. 4
   The 'you look rested' compliment

   Within a few weeks, the dullness starts to lift. By month two, your jawline feels firmer and fine lines look softer. You stop relying on concealer to fake radiance—your skin does it on its own.

Your skin on rice serum