Turn your makeup routine into a Wonderland adventure
With 5 collector-quality character brushes that blend fairytale charm and flawless application — for a face as captivating as the story.
From drab to fab in a single afternoon
Because even the most magical makeup deserved magical tools.
The beauty ritual that lacked sparkle
Your makeup bag is a jumble of mismatched brushes — boring black handles, scratchy bristles, zero personality. Every morning the same routine, but somehow the magic was missing. You start to wonder: why can’t your tools be as enchanting as the colors you paint on?
Five little characters, one big transformation
Then you discover the Midi Fox Alice set. Each brush is topped with a hand-painted enamel charm — the White Rabbit, the Mad Hatter’s hat, the Queen of Hearts and more — turning your vanity into a storybook. And beneath the whimsy, these are real tools: dense, ultra-soft synthetic bristles that pick up pigment like a dream, with perfectly balanced rose-gold handles.
Why this set outshines the rest
It’s not just pretty — it’s a fully functional collection that celebrates individuality.
5 enchanting character charms
Every handle is crowned with a different hand‑painted enamel topper — the White Rabbit, Mad Hatter hat, Queen of Hearts, and two other Cheshire‑inspired figures. No two are alike, making your set feel like a curated treasure box. Even your most basic 10‑minute face feels like a trip down the rabbit hole.
Plush ombre bristles that love pigment
Don’t let the whimsy fool you — the fluffy, layered pink bristles are engineered for serious payoff. They grab both powders and creams evenly, buff out edges without streaks, and feel whisper‑soft even on sensitive skin. The large powder brush alone rivals many luxury singles.
Complete set, beautifully presented
You get four face‑and‑cheek brushes plus two precision eye tools — literally everything for a full look — inside a plush pink drawstring pouch with a gold organza overlay. It arrives looking like a gift, even if you’re treating yourself.
Your 7‑step enchanted routine
Turn fairy‑tale tools into a flawless face in under 10 minutes.
- 01
Prep your canvas
Cleanse, moisturise, and apply primer. A smooth base makes every brush glide effortlessly.
- 02
Powder & blush (largest brush)
Swirl the fluffy powder brush into your setting powder or blush, tap off excess, and buff in circular motions on cheeks. The White Rabbit charm will remind you it’s okay to play.
- 03
Contour & highlight (medium brush)
Use the slightly tapered blush/contour brush to define cheekbones. It hugs hollows perfectly and blends creams and powders without moving your foundation underneath.
- 04
Eyeshadow base (flat brush)
Pack colour onto the lid with the flat eyeshadow brush. Its dense shape picks up even the most stubborn glitter shades. Let the Mad Hatter hat oversee the party.
- 05
Liner & lash line (angled brush)
Dampen the angled detail brush and dip into dark shadow or gel liner for a soft‑wing look. It’s also perfect for filling in brows.
- 06
Inner corner & lip detail (precision brush)
The tiny brush, crowned with a Cheshire‑inspired charm, makes highlighting the inner eye corner or carving lip edges impossibly precise. A little tool that makes a big difference.
- 07
Clean and store
Give each brush a quick wipe with a dry microfiber cloth after use, and drop them back into the pink pouch. Once a week, give them a proper bath (see Care).
Proof that small can be mighty
Hard facts for a magically soft set.
Keep your brushes fresh forever
A little love goes a long way.
- Wash weeklyUse a gentle brush cleanser or mild soap. Swirl bristles in lukewarm water, then rinse until clear.
- Avoid the ferruleKeep water and cleanser from seeping into the metal part. This protects the adhesive holding the charm and the shape of the bristle bundle.
- Air dry flatLay brushes horizontally on a towel, bristles hanging over the edge so air circulates all around. Never dry them standing up — moisture can ruin the handle.
- Store in the pouchWhen not in use, slip them back into the pink drawstring pouch. It keeps dust away and prevents the charms from snagging on other items.
- Keep out of direct heatDon’t leave them on a sunny windowsill or near a heater. Excessive heat can soften the enamel and warp the bristles over time.
Everything your vanity has been missing
Unbox six pieces of pure whimsy.
- Large Powder/Blush Brush×117.6cm, fluffy ombre bristles, White Rabbit charm
- Medium Blush/Contour Brush×116.7cm, tapered shape, Mad Hatter Hat charm
- Flat Eyeshadow/Liner Brush×113.7cm, dense packer, Queen of Hearts charm
- Angled Detail Brush×113.4cm, angled ferrule, Cheshire‑inspired charm
- Small Precision Brush×113cm, fine tip, second Cheshire‑style charm
- Pink Drawstring Pouch×125cm x 10cm, velvet‑lined with gold organza overlay
Why this set wins every time
Side‑by‑side, the magic is obvious.
| ThisBEST | Typical Set | |
|---|---|---|
| Whimsical enamel character charms | ✓ | ✗ |
| Full face + eye selection | ✓ | ✓ |
| Ultra‑soft pink ombre bristles | ✓ | ✗ (often scratchy) |
| Includes storage pouch | ✓ | ✗ |
| Collectible, gift‑ready presentation | ✓ | ✗ |
Straight from the vanity
The kind of feedback that makes us grin like a Cheshire cat.
I’ve never had a brush set that made me genuinely excited to do my makeup. The Queen of Hearts brush is my daily blush brush — super soft and picks up pigment beautifully.
My 14‑year‑old niece is obsessed. She uses them every single day and the charms haven’t tarnished one bit after 3 months. Worth every penny for the smile on her face.
Ordered this as a ‘just because’ gift for myself and it completely cheered me up. The Rose‑Gold and enamel details are stunning up close. Packaging alone feels like unboxing a lover’s gift.
They’re not just cute — the flat eyeshadow brush is my new holy grail for packing on shimmer. No fallout, no scratchy feeling. The White Rabbit topper always makes me smile.
I’ve never had a brush set that made me genuinely excited to do my makeup. The Queen of Hearts brush is my daily blush brush — super soft and picks up pigment beautifully.
My 14‑year‑old niece is obsessed. She uses them every single day and the charms haven’t tarnished one bit after 3 months. Worth every penny for the smile on her face.
Ordered this as a ‘just because’ gift for myself and it completely cheered me up. The Rose‑Gold and enamel details are stunning up close. Packaging alone feels like unboxing a lover’s gift.
They’re not just cute — the flat eyeshadow brush is my new holy grail for packing on shimmer. No fallout, no scratchy feeling. The White Rabbit topper always makes me smile.
The moment I opened the pouch I squealed. The charms are even cuter in person and the bristles feel so plush. Already ordered another set for my best friend’s birthday.
I collect all things Alice and these are now the crown jewel of my vanity. They look like little pieces of jewelry. The pouch is so pretty I leave it out as decoration.
I’ve used them daily for two weeks and no shedding at all. The softness genuinely surprised me — I have sensitive skin and usually only use natural hair, but these are even softer.
The set is gorgeous and performs well, but I do wish the pouch had a snap closure instead of just a drawstring. Minor thing, I just keep them in a cup anyway.
The moment I opened the pouch I squealed. The charms are even cuter in person and the bristles feel so plush. Already ordered another set for my best friend’s birthday.
I collect all things Alice and these are now the crown jewel of my vanity. They look like little pieces of jewelry. The pouch is so pretty I leave it out as decoration.
I’ve used them daily for two weeks and no shedding at all. The softness genuinely surprised me — I have sensitive skin and usually only use natural hair, but these are even softer.
The set is gorgeous and performs well, but I do wish the pouch had a snap closure instead of just a drawstring. Minor thing, I just keep them in a cup anyway.
I was worried they’d be just decorative, but they actually blend better than my old MAC brushes. The only tiny thing is the small liner brush could be a tad firmer, but it still works.
Super cute and functional. I wish the angled brush was a bit larger for contour, but the two large powder brushes are so fluffy I don't even need my old kabuki.
Bought this for a Galentine’s exchange and the recipient wouldn’t stop showing everyone. She immediately did a full face of makeup in the middle of the party. The brushes were the star of the night.
My daughter says these brushes ‘understood the assignment.’ They make doing makeup feel like a little ceremony. Even I steal her Mad Hatter brush for undereye setting powder.
I was worried they’d be just decorative, but they actually blend better than my old MAC brushes. The only tiny thing is the small liner brush could be a tad firmer, but it still works.
Super cute and functional. I wish the angled brush was a bit larger for contour, but the two large powder brushes are so fluffy I don't even need my old kabuki.
Bought this for a Galentine’s exchange and the recipient wouldn’t stop showing everyone. She immediately did a full face of makeup in the middle of the party. The brushes were the star of the night.
My daughter says these brushes ‘understood the assignment.’ They make doing makeup feel like a little ceremony. Even I steal her Mad Hatter brush for undereye setting powder.
The honest answers you deserve
Because a magical tool still has to work in real life.
Are the brushes too decorative to actually perform well?
Do the enamel charms stay on securely?
Will these work for a full face of makeup?
Is this set suitable for beginners?
How do I clean the brushes?
Can I buy individual brushes from this set?
Is the pouch included, and is it gift-ready?
Ready to fall down the rabbit hole?
One set, five characters, and a whole lot of magic waiting on your vanity. Grab yours before the Mad Hatter’s tea party sells out.