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Nude, but make it last

Twelve shades of stay-put colour

IMAGIC's waterproof matte liquid lipstick kit gives you a full nude-to-deep palette in a single set — pigment that sets fast, stays all day, and never bleeds.

THE STORY

Built for lips that have places to be

Most lip products make you choose: comfort or staying power, colour or transfer-proof wear. IMAGIC decided you shouldn't have to.

CHAPTER 01

The reapply cycle ends here

You know the routine — coffee at 9, touch-up at 10, lunch wipes it clean, reapply by 2. Waterproof matte formula means one application takes you from morning meeting to evening plans without a mirror detour.

CHAPTER 02

One kit, every mood

Twelve carefully curated shades span everyday nudes, warm mauves, and bolder berries. Whether you're building a daily uniform or trying something new on a Friday, the full range lives in one compact kit.

CHAPTER 03

Matte without the dry

The formula deposits rich, flat colour without that tight, parched feeling cheaper mattes leave behind. Lips look editorial; they don't feel stripped. Apply, let it set for sixty seconds, and get on with your day.

WHAT WORKS

Why this set over a single tube

Three reasons this kit earns its counter space.

01
All-day wear

Waterproof, kiss-proof, life-proof

The waterproof matte formula locks onto lips and resists humidity, drinks, and light meals. No feathering, no fading — just consistent colour through whatever the day brings.

02
12 shades

A full wardrobe in one lipkit

From barely-there nudes to rich rose-browns, the twelve-shade range covers every skin tone and every occasion. One kit replaces a drawer full of half-used singles.

03
Matte finish

Flat, editorial colour payoff

Dense pigment delivers full opacity in a single pass. The matte finish photographs cleanly and works equally well bare-faced or as the anchor of a full face of makeup.

FIRST USE

From the kit to your lips in three steps

The full application takes under two minutes once you know the sequence.

  1. 01

    Prep your lips

    Swipe on a thin layer of balm, wait one minute, then blot gently. This creates a smooth base and prevents the matte formula from settling into dry patches.

  2. 02

    Apply in one controlled pass

    Start at the cupid's bow, work outward to the corners, then fill in the lower lip. The doe-foot wand deposits even colour — resist the urge to over-saturate on first stroke.

  3. 03

    Let it set — don't press lips together immediately

    Hold your lips slightly open for 30–60 seconds while the formula dries down. Pressing them together while wet shifts the colour and reduces wear time.

  4. 04

    Finish and go

    Once set, the matte finish is transfer-resistant and ready. No top coat needed. Blot gently with a tissue if you want a more muted, powdery result.

BY THE NUMBERS

The case at a glance

Quick proof points for anyone still on the fence.

12+
nude-to-bold shades in every kit
Shades
1coat
full-opacity coverage in a single pass
Finish
60s
seconds to a transfer-resistant finish
Set time
8h+
hours of waterproof colour without touch-ups
Wear
LOOKING AFTER IT

Keep the kit in good condition

Simple habits extend the life of every tube.

  • Store away from heatKeep the kit out of direct sunlight and away from warm surfaces — heat thins the formula and can affect pigment consistency.
  • Cap tightly after useLiquid lipstick dries on contact with air. Twist the cap firmly closed immediately after application to prevent the formula from thickening.
  • Clean the wand before recappingWipe the applicator wand on the tube neck before closing to avoid excess product drying in the collar and making the cap difficult to open.
HEAD TO HEAD

Kit vs. single tubes

Why buying the full set makes more sense than hunting shades individually.

IMAGIC Lipkit (12 shades)BEST VALUE Single tubes (comparable brand)
Shades per purchase121
Waterproof formulaVaries
Matte finishVaries
Cost per shadeLowHigh
Nude range includedSeparate purchase
Full look in one kit
IN THEIR WORDS

Real buyers, real lips

Unfiltered feedback from customers who put the kit through daily use.

★★★★★

I was sceptical about the waterproof claim but wore it through a rainy wedding and it was still perfect at the end of the night.

@lilybeautyedits · Verified buyer
★★★★★

I've tried a lot of matte liquid lipsticks and the dryness always puts me off. This one sets nicely and doesn't make my lips feel like paper.

M.T. · Verified buyer
★★★★☆

Good staying power through coffee and lunch. One reapply after dinner but honestly that's fair enough for a full day.

@mua_nadia · Verified buyer
★★★★☆

Nice variety of nudes for different undertones. A few shades I'll probably never use, but at least four of them are now staples in my rotation.

Tess, first-time buyer · First-time buyer
★★★★★

I was sceptical about the waterproof claim but wore it through a rainy wedding and it was still perfect at the end of the night.

@lilybeautyedits · Verified buyer
★★★★★

I've tried a lot of matte liquid lipsticks and the dryness always puts me off. This one sets nicely and doesn't make my lips feel like paper.

M.T. · Verified buyer
★★★★☆

Good staying power through coffee and lunch. One reapply after dinner but honestly that's fair enough for a full day.

@mua_nadia · Verified buyer
★★★★☆

Nice variety of nudes for different undertones. A few shades I'll probably never use, but at least four of them are now staples in my rotation.

Tess, first-time buyer · First-time buyer
★★★★☆

The nude shades are genuinely wearable — not too pink, not too brown. Took me two tries to find my favourite but now I wear it every day.

Priya S. · Verified buyer
★★★★☆

Solid pigment, easy applicator wand. The darker shades in particular are stunning — super rich and even.

Caro, verified buyer · Verified buyer
★★★★★

The applicator is precise, which I really appreciate. No smudging around the edges and I can do a clean line without a liner.

Sophie (London) · Verified buyer
★★★★★

Matte without feeling dry — that's rare. The formula feels light and the colour lasts. Will buy again when I run out.

@beautywithjune · Verified buyer
★★★★☆

The nude shades are genuinely wearable — not too pink, not too brown. Took me two tries to find my favourite but now I wear it every day.

Priya S. · Verified buyer
★★★★☆

Solid pigment, easy applicator wand. The darker shades in particular are stunning — super rich and even.

Caro, verified buyer · Verified buyer
★★★★★

The applicator is precise, which I really appreciate. No smudging around the edges and I can do a clean line without a liner.

Sophie (London) · Verified buyer
★★★★★

Matte without feeling dry — that's rare. The formula feels light and the colour lasts. Will buy again when I run out.

@beautywithjune · Verified buyer
★★★★★

Twelve shades for this price is honestly hard to argue with. Most of them are great quality. Two are a bit more sheer than I expected, but the rest are fully opaque.

Dana (Chicago) · First-time buyer
★★★★★

Bought this for my daughter and she's obsessed. She's been layering them and mixing shades — apparently that's a thing now.

Janet R., 50s · Gift purchase
★★★★★

I expected cheap quality at this price point. I was wrong. These are genuinely good and I've already recommended them to three friends.

R.K. · Verified buyer
★★★★☆

Great set for building a collection. Not every shade is perfect but the overall quality is well above what I paid.

Alicia M., 30s · Verified buyer
★★★★★

Twelve shades for this price is honestly hard to argue with. Most of them are great quality. Two are a bit more sheer than I expected, but the rest are fully opaque.

Dana (Chicago) · First-time buyer
★★★★★

Bought this for my daughter and she's obsessed. She's been layering them and mixing shades — apparently that's a thing now.

Janet R., 50s · Gift purchase
★★★★★

I expected cheap quality at this price point. I was wrong. These are genuinely good and I've already recommended them to three friends.

R.K. · Verified buyer
★★★★☆

Great set for building a collection. Not every shade is perfect but the overall quality is well above what I paid.

Alicia M., 30s · Verified buyer
HONEST FAQ

Before you buy

Straight answers to the questions buyers actually ask.

How long does the colour actually last?
Expect 6–8 hours of solid wear under normal conditions. Oily meals will break it down faster — a light blot after eating extends it noticeably. Waterproof formula holds through drinks and humidity without fading or feathering.
Does 'matte' mean it'll dry out my lips?
The formula is drier than a gloss but not aggressively so. If your lips are already chapped, prep with a balm, let it absorb, then apply. Most buyers with normal-to-dry lips report comfort through a full wear cycle.
Are the nude shades actually wearable across different skin tones?
The twelve-shade range was selected to cover a spectrum from fair-skin nudes through mid-tone mauves and deeper rose-browns. There are options suited to cool, neutral, and warm undertones within the set.
Do I need a lip liner with these?
The precision applicator wand lets most people skip a liner for everyday wear. If you prefer a very sharp edge or have naturally uneven lip lines, a liner in a matching tone will lock things in cleanly.
How do I remove waterproof liquid lipstick cleanly?
An oil-based makeup remover or micellar water with some dwell time is the easiest approach. Rubbing without an oil-based product first can irritate lips — let the remover do the work.
Is the full set worth buying if I only use a few shades?
Buying the kit costs significantly less per shade than buying individual tubes from comparable quality brands. Even if four or five shades become your go-tos, the per-use cost is very low. The rest sit neatly in the kit for occasions or gifting.
WORTH A TRY

Twelve shades, one good decision

The full IMAGIC Waterproof Matte Lipkit — pigment-rich, transfer-resistant, ready to wear. Pick it up and stop rationing your lipstick.

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