$64.90
Free delivery · 7–14 days
Facial Cleanser Balm-to-Milk for Calm, Softer SkinHoygi Rice Cleanser for Brighter, Hydrated Skin
About this itemAll characteristics
TypeFacial Cleanser
CategorySkin Care
TargetsAnti-aging, Brightening, Hydration
Best forWomen
FormatPowder
From the seller
Your skin shouldn't feel tight the moment you rinse. Hoygi Rice Scrub Foam pairs gentle rice powder exfoliation with hydrating rice bran water for a daily cleanser that lifts dullness and dead skin…
Read the full descriptionDescription
Your skin shouldn't feel tight the moment you rinse. Hoygi Rice Scrub Foam pairs gentle rice powder exfoliation with hydrating rice bran water for a daily cleanser that lifts dullness and dead skin…
Gentle exfoliating cleanser with rice bran water for visibly brighter, smoother, hydrated skin
Solves
- dull, tired-looking skin
- dead skin cell buildup
- uneven skin texture
- fine lines and wrinkles
Cleanse away dullness without the tightness
Your face wash strips more than dirt — it strips comfort. This foaming rice cleanser lifts dead skin and grime while leaving skin soft, hydrated, and calm.
Clean skin that never feels stripped
Rice powder particles that polish, not scrape
Fine rice powder particles lift dead skin cells and buildup with a soft mechanical action that respects your skin barrier. Unlike harsh scrubs that can micro-tear, this natural exfoliant works gently enough for daily use, leaving skin feeling smooth — never raw or irritated.
Rice bran water that keeps skin hydrated, not stripped
Rice bran water infuses moisture directly into the skin during cleansing. While the foam lifts impurities, it also delivers hydration — counteracting the drying effect typical of foaming washes. The result is skin that feels comfortable and balanced immediately after rinsing.
One step toward brighter, firmer-looking skin
Packaging claims of improved brightness and firmness are backed by clinical-style before/after imagery. Regular use helps skin look more even, luminous, and elastic — making this a double-duty cleanser that exfoliates and treats over time.
A pump built for a simple daily ritual
The pump dispenser delivers consistent, mess-free foam every time. In the morning rush or late-night routine, one press is all it takes — no messy lids, no wasted product. Just a clean start to your skincare, twice a day.
What you're actually getting
- 100ML/3.38FL.OZper tube volume
- 2tubes included in this set
Two minutes, morning or night
- 1Dampen your face
Splash lukewarm water onto your skin. This softens the surface and preps it for the foam.
- 2Pump and lather
Dispense one to two pumps of foam into your palm. No need to create a lather — the foam is ready to go.
- 3Massage gently
Use circular motions for 30-60 seconds, covering your entire face but avoiding the immediate eye area. Let the rice powder particles do the work — no hard scrubbing.
- 4Rinse thoroughly
Rinse with lukewarm water and pat dry with a soft towel. Your skin should feel clean, soft, and nowhere near tight.
- 5Follow with moisturizer
While the cleanser is hydrating, it isn't a replacement for leave-on moisture. Apply your usual moisturizer to seal in all the goodness.
From stripped to soothed, in one wash
The tightness we all just accept
You finish rinsing and your skin already feels strained — that distinctive squeaky-clean pull that signals your cleanser has gone too far. It stripped not just the day's buildup but also the moisture that keeps your skin comfortable and resilient. So you race to moisturizer, trying to undo the damage before it sets in. Day after day, that cycle leaves skin dull, reactive, and prematurely aged.
Meet the rice bran ritual
Inspired by centuries of Korean skincare wisdom, Hoygi Rice Scrub Foam pairs two simple ingredients: fine rice powder particles to gently slough away dead skin, and rice bran water to infuse deep, lasting hydration during the cleanse itself. There is no trade-off here — just a balanced, daily ritual that leaves skin feeling clean, soft, and completely comfortable.
Clean that feels like care
After the first rinse, there is no rush to reach for anything else. Your skin feels calm, hydrated, and genuinely refreshed. Over weeks, the gentle daily exfoliation reveals a noticeably brighter, smoother complexion — fine lines appear softened, firmness returns, and that morning dullness becomes a memory. This isn't just cleansing; it's a small act of self-care that your skin looks forward to.
Two ingredients, one balanced cleanse
- Rice Powder ParticlesHero
Gently exfoliates dead skin cells and buildup for smoother, brighter texture
- Rice Bran WaterHero
Hydrates and soothes during cleansing, preventing that tight, stripped feeling
Foaming clean without the after-tightness
| Hoygi Rice Scrub Foam | Standard Foaming Cleanser | |
|---|---|---|
| Exfoliates while cleansing | — | |
| Hydrates during the wash | — | |
| No tight feeling after rinsing | Only if followed by moisturizer immediately | |
| Contains harsh sulfates | — | Often yes |
| Safe for daily use on sensitive skin | Depends on formula | |
| Visible brightening over 4-8 weeks | Unlikely unless it includes active brighteners | |
| Value for money (cost per pump) | 2 tubes included, each lasts months | Single tube, lower upfront cost |
Characteristics
Details
TypeFacial Cleanser
CategorySkin Care
TargetsAnti-aging, Brightening, Hydration
Best forWomen
FormatPowder
Reviews
Questions and answers
Are the rice powder exfoliating particles too harsh for daily use or sensitive skin?
w
Wanelo · seller
No — the rice powder particles are extremely fine and mild. They provide a soft physical exfoliation that is gentle enough for daily use, even on sensitive or reactive skin. That said, if your skin is new to exfoliation, start with once daily and increase as your skin builds tolerance.
Will this cleanser actually feel hydrating, or does it foam and strip like most face washes?
w
Wanelo · seller
It truly feels different. The foam rinses away cleanly but leaves a soft, hydrated finish — not that squeaky, tight feeling. Rice bran water infuses moisture during the wash, so your skin feels comfortable right away, no immediate moisturizer required.
Can I use this if I already use retinol or other actives at night?
w
Wanelo · seller
Yes, but always listen to your skin. Use the cleanser as the first step in your routine to prep skin for actives. If you experience any extra sensitivity, alternate days or use it only in the morning. The rice powder is mild, but combining any physical exfoliation with strong actives may irritate if overdone.
Does the 2-pack mean I get two full 100ml tubes, and how long does one typically last?
w
Wanelo · seller
Yes, you receive two full 100ml tubes in the box. Each tube lasts roughly 2-3 months with twice-daily use (one pump is enough). On a per-pump basis, the value is excellent compared to most premium cleansers.
Is this safe for combination or oily skin, or will it feel greasy after?
w
Wanelo · seller
It is safe and effective for combination and oily skin. The formula cleanses deeply without adding oil, so it won't leave a greasy film. It helps balance oil production without stripping, which can actually reduce midday shine over time.
Can this replace my separate exfoliator, or do I still need one?
w
Wanelo · seller
For most people, yes. The daily gentle exfoliation from the rice powder is often enough to maintain smooth, bright skin. If you currently use a strong chemical exfoliant a few times a week, you may still want that on some nights, but many find this cleanser reduces the need for a separate scrub entirely.
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