EELHOE Rice Gentle Makeup Remover — 30ml Cleanser

Three things this formula does differently

• Rice-powered makeup dissolution

  Rice extracts contain natural starches and amino acids that bind to pigment and sebum, lifting stubborn makeup — including waterproof formulas — without abrasion. The result is thorough cleansing that feels more like a rinse than a scrub.

• Mildly cleanses, forms a protective barrier

  Rather than stripping the skin barrier, the formula actively reinforces it during the cleansing step. Skin feels more comfortable and balanced immediately after rinsing — no rush to apply moisturiser to compensate for dryness.

• Travel-size pump for everyday precision

  The compact 30ml pump dispenser delivers a measured dose each use — no wasted product, no messy caps. Fits in any travel bag, gym kit, or bathroom shelf without taking over. Designed for the person who actually uses their skincare, not just displays it.

The proof behind the gentleness

• 0 harsh stepsOne-step cleanse: apply, massage, rinse — no separate micellar pad or double cleanse required
• 30mlPerfectly travel-sized — under the 100ml liquid limit for carry-on, no decanting needed
• 7 benefitsNon-irritating removal, no tightness, stubborn makeup dissolved, barrier protection, moisturised feel, clarified tone, comfortable finish
• Non-strippingMildly cleanses without disrupting the skin's natural pH or moisture balance post-rinse

Three steps to your cleanest skin

1. 1
   Pump once or twice into your palm

   One pump covers a light-to-medium makeup day. Two pumps handles heavier coverage. The dispenser is calibrated so you won't over-use the formula.

2. 2
   Massage gently across your face

   Work the formula into your skin using soft circular motions for 20–30 seconds. Focus on areas with heavier product — cheeks, under-eye, lip line. You'll feel the texture shift as it emulsifies makeup and impurities.

3. 3
   Rinse thoroughly with lukewarm water

   Rinse until the water runs clear and the formula is completely removed. Pat skin dry with a clean towel. Skin should feel immediately comfortable, soft, and ready for the next step in your routine — no tightness, no residue.

Why your cleanser might be working against you

The nightly trade-off that never should have existed

You put on makeup to look and feel your best. But at the end of the day, removing it often leaves skin tight, red, or stripped bare — a punishment for simply wearing foundation. Harsh surfactants and alcohol-laden formulas do the job, technically, but they take something with them: your skin's natural comfort and moisture balance.

Rice: an ancient ingredient with modern proof

Rice water has been a cornerstone of East Asian skincare for centuries — prized for its ability to soften, brighten, and soothe simultaneously. EELHOE centres this ingredient alongside natural botanical extracts to create a formula that loosens makeup at the molecular level without disrupting the skin barrier. One pump, a gentle massage, and rinse. That's the whole ritual.

Clean skin that actually feels clean

The difference shows immediately. After rinsing, skin feels genuinely comfortable — no tightness, no film, no irritation. The formula forms a lightweight protective barrier as it cleanses, restoring skin's true appearance rather than leaving it raw and exposed. It's the first step in your evening routine that you'll actually look forward to.

What's actually inside the bottle

• Rice ExtractHero

  Makeup dissolver and skin softener

• Natural Botanical ExtractsOrganic

  Soothing and barrier-supportive complex