Gently dissolve stubborn makeup without irritation or tightness
EELHOE's rice-infused cleansing formula melts away makeup — even the stubborn kind — while leaving skin soft, hydrated, and visibly refreshed. No stripping, no residue, no regrets.
Why your cleanser might be working against you
Most makeup removers treat thoroughness and gentleness as opposites. EELHOE was built on the idea that they don't have to be.
The nightly trade-off that never should have existed
You put on makeup to look and feel your best. But at the end of the day, removing it often leaves skin tight, red, or stripped bare — a punishment for simply wearing foundation. Harsh surfactants and alcohol-laden formulas do the job, technically, but they take something with them: your skin's natural comfort and moisture balance.
Rice: an ancient ingredient with modern proof
Rice water has been a cornerstone of East Asian skincare for centuries — prized for its ability to soften, brighten, and soothe simultaneously. EELHOE centres this ingredient alongside natural botanical extracts to create a formula that loosens makeup at the molecular level without disrupting the skin barrier. One pump, a gentle massage, and rinse. That's the whole ritual.
Clean skin that actually feels clean
The difference shows immediately. After rinsing, skin feels genuinely comfortable — no tightness, no film, no irritation. The formula forms a lightweight protective barrier as it cleanses, restoring skin's true appearance rather than leaving it raw and exposed. It's the first step in your evening routine that you'll actually look forward to.
Three things this formula does differently
Built around rice and botanical extracts, EELHOE's cleanser resolves the oldest tension in skincare: removing everything without taking too much.
Rice-powered makeup dissolution
Rice extracts contain natural starches and amino acids that bind to pigment and sebum, lifting stubborn makeup — including waterproof formulas — without abrasion. The result is thorough cleansing that feels more like a rinse than a scrub.
Mildly cleanses, forms a protective barrier
Rather than stripping the skin barrier, the formula actively reinforces it during the cleansing step. Skin feels more comfortable and balanced immediately after rinsing — no rush to apply moisturiser to compensate for dryness.
Travel-size pump for everyday precision
The compact 30ml pump dispenser delivers a measured dose each use — no wasted product, no messy caps. Fits in any travel bag, gym kit, or bathroom shelf without taking over. Designed for the person who actually uses their skincare, not just displays it.
What's actually inside the bottle
Two key ingredient categories confirmed on packaging — each chosen for a specific role in the formula.
- [HERO]Rice ExtractMakeup dissolver and skin softener
- [ORGANIC]Natural Botanical ExtractsSoothing and barrier-supportive complex
Three steps to your cleanest skin
The entire ritual takes under two minutes. No special tools, no cotton pads, no fuss.
- 01
Pump once or twice into your palm
One pump covers a light-to-medium makeup day. Two pumps handles heavier coverage. The dispenser is calibrated so you won't over-use the formula.
- 02
Massage gently across your face
Work the formula into your skin using soft circular motions for 20–30 seconds. Focus on areas with heavier product — cheeks, under-eye, lip line. You'll feel the texture shift as it emulsifies makeup and impurities.
- 03
Rinse thoroughly with lukewarm water
Rinse until the water runs clear and the formula is completely removed. Pat skin dry with a clean towel. Skin should feel immediately comfortable, soft, and ready for the next step in your routine — no tightness, no residue.
The proof behind the gentleness
What the formula is designed to deliver — by the claims on the packaging and the feedback from daily users.
What buyers say about the switch
From daily makeup users to sensitive-skin sceptics — real responses after making it part of the nightly routine.
I was doubtful a 30ml bottle could handle my full-coverage foundation, but it genuinely dissolves everything in one go. Skin feels soft, not tight.
My skin barrier was wrecked from years of using micellar water with cotton pads. After two weeks of this, no more tightness. Not exaggerating.
Love the rice ingredient angle — it's not just marketing either. My skin actually looks clearer and brighter after cleansing compared to my old gel wash.
I was doubtful a 30ml bottle could handle my full-coverage foundation, but it genuinely dissolves everything in one go. Skin feels soft, not tight.
My skin barrier was wrecked from years of using micellar water with cotton pads. After two weeks of this, no more tightness. Not exaggerating.
Love the rice ingredient angle — it's not just marketing either. My skin actually looks clearer and brighter after cleansing compared to my old gel wash.
Good gentle cleanser. I use it as my first cleanse before my regular face wash and the combo is great. Doesn't irritate my rosacea-prone skin.
Does remove mascara — not as instantly as a dedicated eye makeup remover, but a gentle 30-second massage does it. No stinging at all near my eyes.
Works well for light-to-medium makeup. For very heavy contouring I double cleanse, but this is my favourite first step by far. No redness afterward.
Good gentle cleanser. I use it as my first cleanse before my regular face wash and the combo is great. Doesn't irritate my rosacea-prone skin.
Does remove mascara — not as instantly as a dedicated eye makeup remover, but a gentle 30-second massage does it. No stinging at all near my eyes.
Works well for light-to-medium makeup. For very heavy contouring I double cleanse, but this is my favourite first step by far. No redness afterward.
The pump is so practical — exactly the right amount every time. Packaging looks expensive for what you pay.
I travel constantly. This slides into any toiletry bag and gets me through a full week. Never dried out on me mid-trip.
I bought two — one for home, one stays in my gym bag. At this size and price it makes sense to just keep a spare. Skin never feels stripped after training.
The pump is so practical — exactly the right amount every time. Packaging looks expensive for what you pay.
I travel constantly. This slides into any toiletry bag and gets me through a full week. Never dried out on me mid-trip.
I bought two — one for home, one stays in my gym bag. At this size and price it makes sense to just keep a spare. Skin never feels stripped after training.
Honest answers to the questions you're actually asking
No fluff — just the specifics buyers want to know before committing to a new cleanser.
Is this really effective for waterproof mascara and long-wear foundation?
My skin is very sensitive and reactive. Will this irritate me?
Do I still need a toner or moisturiser after using this?
Is 30ml going to last long enough to be worth it?
Can I use this in the morning as well as the evening?
What makes rice a better ingredient than standard cleansing agents?
Your nightly routine just got simpler
One pump. One gentle massage. One rinse. Skin that actually feels comfortable afterward. Add the EELHOE Rice Gentle Cleanser to your evening ritual and notice the difference the first night.