Jelly lipstick with real flower petals that moisturizes all day
A translucent jelly formula embedded with actual botanicals delivers dewy, buildable color that keeps lips soft from first swipe to last hour — no drying, no fading, no compromise.
Lipstick that feeds your lips instead of fighting them
Most lip colors give you a choice: color or comfort. UBUB decided that was the wrong question.
The problem with pigment
Traditional lipsticks load in waxes and pigments that sit on top of lips rather than working with them. By mid-afternoon the color has migrated, the moisture is gone, and you are left reapplying every hour. Chasing vibrancy shouldn't mean sacrificing softness.
Botanicals in every swipe
The UBUB formula suspends real flower petals inside a luminous jelly base. Those petals aren't just decorative — they signal a formula philosophy built around skin-loving ingredients. The result is a gel-weight texture that glides on effortlessly, deposits just enough sheer-to-medium pigment, and seals in moisture rather than stripping it away.
A finish worth keeping
Waterproof durability means the color holds through coffee, conversation, and everything in between — while the jelly base keeps lips looking dewy rather than dried out. Peachy nude, pink coral, and warm apricot: three shades that work across skin tones, occasions, and moods.
Three reasons this stays in your bag
Not every lipstick earns a permanent spot in a makeup routine. These do.
Real flower petals in a moisturizing jelly base
Visible botanicals suspended in a translucent gel deliver a sensorial application experience while the jelly formula actively moisturizes. Lips feel softer after wear, not tighter — a meaningful difference you notice by noon.
Waterproof color that builds without caking
A single pass gives a sheer, dewy tint. Layer it twice for more intentional pigment. The waterproof formula locks color in place without the stiff, cracked feeling that follows most long-wear formulas.
Rose gold hardware and glitter-textured tube
The rose gold metallic collar sits above a glitter-textured base that catches light without being garish. It looks considered on a vanity, deliberate as a gift, and quietly luxurious when pulled from a bag in public.
A formula built around botanicals
The UBUB jelly base keeps things transparent — literally and figuratively.
- [HERO]Flower PetalsBotanical conditioning agent, visual signature
- Jelly BaseMoisture-sealing carrier, smooth glide texture
- Waterproof Film-FormerLong-wear color lock, humidity resistance
- Translucent PigmentsBuildable sheer-to-medium color payoff
The proof is in the formula
A few figures worth knowing before you swipe.
Three shades, one formula
Each one sits in the nude-to-coral family — flattering, wearable, and season-proof.
- Peachy Nude
- Pink Coral
- Warm Apricot
Looking after your lipstick
A little attention keeps the formula fresh and the tube pristine.
- Store below 25°CJelly formulas are sensitive to heat — keep away from direct sunlight and car dashboards to prevent softening.
- Cap after every useThe waterproof film-former can begin to set if left uncapped. A firm close keeps the tip clean and the formula stable.
- Clean the collarWipe the rose gold collar occasionally with a dry cloth to maintain its finish and keep the glitter base looking new.
- Keep the gift boxThe matching box provides extra protection during travel and doubles as presentation packaging for gifting later.
What buyers are actually saying
Collected from verified purchases — unedited, unfiltered.
I was skeptical about the flower petals being more than marketing, but the formula genuinely feels different — my lips were soft by the end of the day.
Finally a lip product that doesn't leave my lips feeling like paper at the end of the day. The jelly texture is genuinely moisturizing.
Good staying power — I wore it through a four-hour event with drinks and it only needed one touch-up. Not bad at all.
I was skeptical about the flower petals being more than marketing, but the formula genuinely feels different — my lips were soft by the end of the day.
Finally a lip product that doesn't leave my lips feeling like paper at the end of the day. The jelly texture is genuinely moisturizing.
Good staying power — I wore it through a four-hour event with drinks and it only needed one touch-up. Not bad at all.
The coral shade is exactly what I needed for everyday wear. Color lasted through lunch and a gym class, which I did not expect at this price point.
The peachy nude is a perfect my-lips-but-better shade. Sheer on first coat, more defined on the second. Very wearable.
The warmth of the apricot shade is exactly right for my skin tone. Looks like a lip tint but feels like a balm. Love it.
The coral shade is exactly what I needed for everyday wear. Color lasted through lunch and a gym class, which I did not expect at this price point.
The peachy nude is a perfect my-lips-but-better shade. Sheer on first coat, more defined on the second. Very wearable.
The warmth of the apricot shade is exactly right for my skin tone. Looks like a lip tint but feels like a balm. Love it.
Bought it as a gift and the packaging alone got an audible reaction. The glitter tube looks far more expensive than it is.
I have tried a lot of K-beauty lip products and this one holds up. The rose gold packaging is very pretty and the color payoff surprised me.
My teenage daughter and I both use this now. The gift box packaging makes it feel like a proper luxury item without the price tag.
Bought it as a gift and the packaging alone got an audible reaction. The glitter tube looks far more expensive than it is.
I have tried a lot of K-beauty lip products and this one holds up. The rose gold packaging is very pretty and the color payoff surprised me.
My teenage daughter and I both use this now. The gift box packaging makes it feel like a proper luxury item without the price tag.
Honest answers before you buy
The questions we hear most — answered plainly.
Is the flower petal detail purely decorative or does it actually do something?
How long does the color genuinely last without reapplication?
Is this buildable, or does it only work as a sheer tint?
Is it truly waterproof — will it survive humidity and sweat?
Which shade is best for lighter or medium skin tones?
What exactly comes in the box?
Is this suitable for sensitive lips or people prone to dryness?
Lips that stay soft and colorful — pick your shade
Three botanical-infused shades in a formula that treats your lips as well as it colors them. Rose gold packaging included — elegant enough to gift, luxurious enough to keep.