If you sell things online, Wanelo might be your new best friend. Wanelo is introducing a lot of people to a lot of new stores, and subverting the whole idea of advertising in the process. Here are some tips to make it work for you.
In order to contribute to your store page on Wanelo and add products to the community, you'll need to create a free Wanelo account. Once you join Wanelo as a member, you can immediately begin posting products from your ecommerce site to Wanelo, so that they can be discovered by users.
Getting your products added to Wanelo and then saved by Wanelo users leads to your items getting discovered, shared and purchased. The easiest way to facilitate this is by adding Wanelo Save buttons to your website's product pages.
Urban Outfitters, Abercrombie & Fitch, Aeropostale and Society 6 are just a few of the ecommerce websites that have added Save buttons and are benefiting from the thousands of products that are added to Wanelo every day via this feature. In fact, sites that have added Save buttons have experienced as much as a 40% increase in the number of products added to Wanelo after implementing them.
The more followers your store has on Wanelo, the greater your store's reach. Think of your store followers as a permanent subscription to your brand. We recommend promoting your Wanelo store URL (wanelo.com/store/xxxxx) to your fans and followers on Facebook and Twitter, to email newsletter subscribers, and on your own website. You can do this by downloading the Wanelo logo and other brand assets for linking.
You can see which products of yours are trending on Wanelo at any given time via the Trending Products tab on your store page. For trending products within a store, we look at a combination of factors including when the product was posted, the number of people who have saved it recently and who's been doing the saving.
You can embed your store's top 9 trending products of the moment on your website. If you’d like to embed more than that, reach out to us at firstname.lastname@example.org.
You can also claim your store page and begin customizing it. Your user profile will indicate you are managing the store. To do so, after creating an account, navigate to your store page (wanelo.com/store/xxxxx) and click the "Do you own this store? Claim it." link.
You can tell Wanelo how you would like your products to be displayed with the addition of a little metadata to the HTML header of your website's product pages. This information is all optional, but can give you more control.
<head> <meta property="wanelo:product:id" content="[product id/sku]" /> <meta property="wanelo:product:name" content="[product name]" /> <meta property="wanelo:product:price" content="[product price]" /> <meta property="wanelo:product:price:currency" content="[currency code]" /> <meta property="wanelo:product:availability" content="[InStock or OutOfStock]" /> <meta property="wanelo:product:url" content="[canonical product url]" /> ... </head>
Store-related metatags are used to identify individual sellers within a marketplace. They make it possible for Wanelo to derive the seller's name and store url.
<head> <meta property="wanelo:store:url" content="[store url]" /> <meta property="wanelo:store:name" content="[store name]" /> ... </head>
We listen to your feedback, and we like to try new things. Reach out to us at email@example.com and tell us what you would like to be able to do as a store owner on Wanelo.
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