Launched in 2012 and headquartered in San Francisco, Wanelo (“wah-nee-loh,” from Want, Need, Love) is a social platform used by millions of people everyday to discover and buy products they love. On Wanelo, you follow stores and people to get a personalized feed of products just for you, and everything is purchasable.
Deena discusses Wanelo's viral growth, her experience being a female on top in a male-dominated industry, the importance of cultivating personal style, and why it's key to have a single focus on shopping and commerce.
Deena makes Details Magazine's 2014 Digital Mavericks list as one of the tech innovators revolutionizing our cultures and our lives.
Fortune interviews Deena about exciting tech sectors, living a balanced life and the difficulties of entrepreneurship.
AllThingsDigital writes how Wanelo is a social shopping sensation not just by the company's vision but by the company's commitment to having fun as a team while creating value for users—and Deena's love of Squishables.
CNNMoney reports that Wanelo is the hot online mall drawing millions of shopaholics, who spend an average of 50 minutes per day on Wanelo, and brands are quickly catching on.
In a TV interview with Bloomberg West, Wanelo investor and board member Ann Miura-Ko of Floodgate Capital discusses how she has never seen growth and engagement metrics like Wanelo's and how she views the company as the next big thing.
Vanity Fair names Deena to The Next Establishment, an annual listing of fifteen up-and-comers to keep an eye on.
Re/code reports that Deena has joined Wet Seal's board of directors to help the company better understand what today’s customer expects in terms of an online, social shopping experience.
Forbes writes that Wanelo is taking a different approach to ecommerce with its social shopping service and vision to provide a single place for people to organize all of their shopping.
Deena tells female entrepreneurs how to turn the "challenges" of being a women in tech into opportunities.
Racked.com discusses how Wanelo's social shopping experience is changing the way people shop for the holidays and will soon be the one-stop shop for all online shopping.
The New York Times writes Deena started Wanelo to end the fragmentation of shopping and analysts believe sites like Wanelo are the future of purchase intent.
SF Gate talks to Deena about Wanelo, fashion and her favorite Bay Area hangouts.
Fortune writes how Wanelo's combination of collecting and shopping has young women flocking to the site and how Wanelo is expanding its reach to make Wanelo for everyone.
AllThingsDigital writes how Wanelo is bringing the online world to the offline world by personalizing the experience based on user behavior and activating the physical world through social interaction.
In a profile on Wanelo, GigaOm shares Deena's early days starting the company and how it has grown with a sticky audience and sits at the intersection of social media and ecommerce.
Fox Business News writes Wanelo could be the next verb in the digital dictionary as millions of shoppers use Wanelo to follow stores, products and other fellow users on one platform.
Mashable interviews Deena for its Tech Innovators series on what is so different, useful and successful about Wanelo's platform.
BuzzFeed writes how Wanelo's booming community of dedicated shoppers is catching the eye of retailers everywhere.
The New York Times writes that Wanelo is one of the first companies to make sense of the riotous selection of goods online - and could be the next big technology startup out there!
Deena shares advice on ways to empower yourself as an entrepreneur and build something you love.
The Cut releases their ultimate guide to creating holiday wish lists this year using Wanelo.
CNBC highlights Wanelo as the ultimate app to guide you through the holiday shopping crunch and find the perfect gift.
In a video interview with TechCrunch, Deena discusses Wanelo's new search and stories features and the impact of these new features for retailers such as Urban Outfitters and many others, who now have more followers on Wanelo than any other social platform.
Deena talks to Refinery29 on the future of shopping.
Lucky Magazine writes about their obsession with Wanelo, calling it "the shopping mall of your dreams."
Deena offers career advice for women who are just starting out in the technology industry.
Glamour recaps its first-ever Fashion Hackathon co-hosted with the Council of Fashion Designers of America (CFDA), where Deena was part of an all-star judging panel searching for the next big game, app or tool for fashionistas.
Entrepreneur Magazine writes Wanelo is giving ecommerce a social twist and shares why Wanelo has taken off.
GigaOm shares that Wanelo believes we’re going to see a shift in power when it comes to social shopping.
TechCrunch writes, “If anything on the Internet is like a mall right now, it’s social shopping site Wanelo.” TechCrunch reports Wanelo has 8 million registered users, who spend an average of 50 minutes per day on Wanelo.
VentureBeat reports that Wanelo 3.0 makes ecommerce less ‘primitive’ by organizing products around people.
DailyCandy features Wanelo in its weekly "Download" of the best new music, apps and videos.
The New York Times reports Wanelo is quietly flying under the radar and picking up speed as a top social commerce destination.
PandoDaily writes that Naval Ravikant has joined the board of Wanelo, in which the company is giving users the power to organize products online in the same way Twitter gave users the power to organize information online.
Fast Company reports that recent data shows that style-driven startups have the power to shift tech’s gender balance and bring more women to the tech table. Deena is an example of female tech entrepreneurs creating something of value and seeing tremendous opportunities.
Deena participates in a video interview with TechCrunch about Wanelo's growth and vision.
Time Magazine includes Deena among a list of female entrepreneurs gaining strong traction.
Mashable lists Wanelo as one of the best shopping apps and says "it’s ingenious, it’s addictive."
GigaOm writes that Wanelo’s redesign puts users in charge as it eyes a wider audience.
Bloomberg: Wanelo CEO: From Siberia to Shopping Star
Bloomberg: What's the Next Big Thing in E-Commerce?
HuffPost Live: C-SUITE: Wanelo CEO Deena Varshavskaya
Glimpse Conference SF 2013: Fireside Chat - Wanelo
CNNMoney: The hot mall drawing millions of shopaholics