Founded in 2010 and headquartered in San Francisco, Wanelo (“wah-nee-loh,” from Want, Need, Love) is an online community for all of the world's shopping. It brings together all stores, products and people into a single social platform.
Wanelo is the only online community 100% focused on products all posted by users.
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Deena discusses Wanelo's viral growth, her experience being a female on top in a male-dominated industry, the importance of cultivating personal style, and why it's key to have a single focus on shopping and commerce.
Fortune interviews Deena about exciting tech sectors, living a balanced life and the difficulties of entrepreneurship.
AllThingsDigital writes how Wanelo is a social shopping sensation not just by the company's vision but by the company's commitment to having fun as a team while creating value for users—and Deena's love of Squishables.
CNNMoney reports that Wanelo is the hot online mall drawing 8 million shopaholics, who spend an average of 50 minutes per day on Wanelo, and brands are quickly catching on.
In a TV interview with Bloomberg West, Wanelo investor and board member Ann Miura-Ko of Floodgate Capital discusses how she has never seen growth and engagement metrics like Wanelo's and how she views the company as the next big thing.
Vanity Fair names Deena to The Next Establishment, an annual listing of fifteen up-and-comers to keep an eye on.
Forbes writes that Wanelo is taking a different approach to ecommerce with its social shopping service and vision to provide a single place for people to organize all of their shopping.
Racked.com discusses how Wanelo's social shopping experience is changing the way people shop for the holidays and will soon be the one-stop shop for all online shopping.
Fortune writes how Wanelo's combination of collecting and shopping has young women flocking to the site and how Wanelo is expanding its reach to make Wanelo for everyone.
AllThingsDigital writes how Wanelo is bringing the online world to the offline world by personalizing the experience based on user behavior and activating the physical world through social interaction.
In a profile on Wanelo, GigaOm shares Deena's early days starting the company and how it has grown with a sticky audience and sits at the intersection of social media and ecommerce.
The New York Times writes Deena started Wanelo to end the fragmentation of shopping and analysts believe that sites like Wanelo are the future of purchase intent.
Fox Business News writes Wanelo could be the next verb in the digital dictionary as millions of shoppers use Wanelo to follow stores, products and other fellow users on one platform.
Mashable interviews Deena for its Tech Innovators series on what is so different, useful and successful about Wanelo's platform.
BuzzFeed writes how Wanelo's booming community of dedicated shoppers is catching the eye of retailers everywhere.
In a video interview with TechCrunch, Deena discusses Wanelo's new search and stories features and the impact of these new features for retailers such as Urban Outfitters and many others, who now have more followers on Wanelo than any other social platform.
The New York Times writes that Wanelo is one of the first companies to make sense of the riotous selection of goods online—and could be the next big technology startup out there!
Deena talks to Refinery29 on the future of shopping.
Lukcy Magazine writes about their obsession with Wanelo, calling it "the shopping mall of your dreams."
Glamour recaps its first-ever Fashion Hackathon co-hosted with the Council of Fashion Designers of America (CFDA), where Deena was part of an all-star judging panel searching for the next big game, app or tool for fashionistas.
Entrepreneur Magazine writes Wanelo is giving ecommerce a social twist and shares why Wanelo has taken off.
GigaOm shares that Wanelo believes we’re going to see a shift in power when it comes to social shopping.
TechCrunch writes, “If anything on the Internet is like a mall right now, it’s social shopping site Wanelo.” TechCrunch reports Wanelo has 8 million registered users, who spend an average of 50 minutes per day on Wanelo.
VentureBeat reports that Wanelo 3.0 makes ecommerce less ‘primitive’ by organizing products around people.
DailyCandy features Wanelo in its weekly "Download" of the best new music, apps and videos.
PandoDaily writes that Naval Ravikant has joined the board of Wanelo, in which the company is giving users the power to organize products online in the same way Twitter gave users the power to organize information online.
Fast Company reports that recent data shows that style-driven startups have the power to shift tech’s gender balance and bring more women to the tech table. Deena is an example of female tech entrepreneurs creating something of value and seeing tremendous opportunities.
The New York Times writes that Wanelo has quickly grown with six million registered users (up from one million in November 2012).
Deena participates in a video interview with TechCrunch about Wanelo's growth and vision.
Time Magazine includes Deena among a list of female entrepreneurs gaining strong traction.
Deena speaks with The New York Times on how Wanelo is building a metalayer on top of commerce.
Mashable lists Wanelo as one of the best shopping apps and says "it’s ingenious, it’s addictive."
GigaOm writes that Wanelo’s redesign puts users in charge as it eyes a wider audience.
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